Question

Marketers must be aware of the impact of SRC and other cultural assumptions since?

1) it can have several positive effects on market planning.
2) it enhances management's willingness to pursue market research.
3) it can help ensure that the research effort is designed with minimal home-country bias.
4) it can help ensure that the research effort is designed with minimal second-country bias.
5) All of the above are correct.

Answer 1

Marketers must consider the impact of Self-Reference Criterion and other cultural assumptions to minimize home-country bias and accurately understand foreign markets for effective marketing.

Step-by-step explanation:

Marketers must be aware of the impact of Self-Reference Criterion (SRC) and other cultural assumptions since it can help ensure that the research effort is designed with minimal home-country bias. Being aware of SRC allows marketers to avoid unconscious references to their own cultural values and experiences when attempting to understand or market in other cultures. This awareness is critical in designing market research that truly reflects the target market's culture without the distortion that can come from viewing it through the lens of one's own culture.