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An agent or middleman who chooses to distribute only a few select products from the vendor's product line is said to be ________?

1) Exclusive distributor
2) Selective distributor
3) Intensive distributor
4) Direct distributor

User Jeff Mc
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1 Answer

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Final answer:

A selective distributor is a middleman who distributes only a few select products from a vendor's line, allowing companies to maintain prestige or product image by controlling where their products are sold. The correct answer is 2) Selective distributor.

Step-by-step explanation:

An agent or middleman who chooses to distribute only a few select products from the vendor's product line is referred to as a selective distributor. This term broadly relates to a distribution strategy where a manufacturer supplies their products to a limited number of outlets. Selective distribution is often used by companies who wish to maintain a certain level of prestige or product image, as it allows for more control over where and how their product is sold. It contrasts with other distribution strategies such as intensive distribution, where products are sold in as many outlets as possible, or exclusive distribution, which designates only one retailer or outlet as the distributor in a particular area. Therefore, the correct option in the final answer is 2) Selective distributor.

User NorthLegion
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