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One challenge of using CRM is:

1) integrating data into customer relationship
2) knowing amount paid by consumers in different countries
3) understanding which customers are most valuable
4) assessing the use of credit cards for payment
5) knowing the use of laptop computers by customers

1 Answer

4 votes

Final answer:

Integrating customer data into CRM systems is a significant challenge that requires a combination of financial literacy, effective communication, and cultural competence to effectively manage customer relationships and inform strategic business decisions.

Step-by-step explanation:

One challenge of using Customer Relationship Management (CRM) systems is integrating data into customer relationships. This involves collecting, organizing, and leveraging customer information across different touchpoints and platforms within a business. The ability to integrate and interpret this data is a crucial skill that ties closely to the concept of financial literacy, as it can inform strategic business decisions such as identifying which customers are most valuable or assessing purchasing behaviours and preferences, like the use of credit cards or consumer electronics like laptops.

It's essential for businesses to engage in gathering information from customers and stakeholders, seeking out expert insights, and conducting analyses to understand core issues and customer needs within the marketplace. This forms the bedrock of civil and culturally competent communication with consumers, which is important in society's increasingly diverse and interconnected commercial landscape.

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