Question

Japan is Coach's second largest market, representing about 20

1) Japanese consumers are enormously brand-centric.
2) Japanese consumers are not as brand loyal as American consumers.
3) American women tend to carry two or three brands while their Japanese counterparts tend to carry as many as five.
4) The company's $500 handbags are especially popular with young women.
5) Coach has to work on improving its brand image in Japan.

Answer 1

Japan is Coach's second largest market, representing about 20% of the company's sales. Japanese consumers are brand-centric and show a higher level of brand loyalty compared to American consumers. Coach's $500 handbags are particularly popular with young women in Japan.

Step-by-step explanation:

Japan is Coach's second largest market, representing about 20% of the company's sales. The success of Coach in Japan can be attributed to several factors. First, Japanese consumers are brand-centric, meaning they place a high value on brand names. Second, American women tend to carry two or three brands, while their Japanese counterparts tend to carry as many as five. This indicates that Japanese consumers have a higher level of brand loyalty compared to American consumers. Finally, Coach's $500 handbags are especially popular with young women in Japan.