Final answer:
Peer-to-peer (p2p) marketing utilizes distribution channels through existing customers, leveraging the power of word-of-mouth and often supported by social media platforms.
Step-by-step explanation:
Peer-to-peer (p2p) marketing uses distribution channels through existing customers who share their experiences with other potential buyers. This approach leverages the trust and personal relationships between individuals to influence purchasing decisions. It's a form of word-of-mouth marketing and is highly effective because people tend to trust recommendations from friends and family more than traditional advertising. In p2p marketing, companies may encourage their customers to spread the word by offering incentives, creating referral programs, or engaging with customers on social media platforms to create organic sharing of their product or service information.