Question

Marketing channels exist to create utility for customers. The major categories of channel utility include all the following except which utility?

1) Form
2) Time
3) Place
4) Possession

Answer 1

Marketing channels create utilities such as time, place, and possession utility, but not form utility which is related to product design and production rather than distribution.

Step-by-step explanation:

Marketing channels are designed to provide utility to customers, enhancing the value of products and services by making them more accessible or appealing.

Among the major types of utility that they create are form utility, time utility, place utility, and possession utility. However, the one that is not a category of channel utility is form utility, as this relates to the design or production of the product, rather than the distribution and marketing aspects.