Question

The marketing opportunity that presents itself, however inappropriate, requires gray market goods to be ______________ than goods sold by authorized distributors or domestically produced goods.

Answer 1

Gray market goods need to be priced more competitively, usually cheaper, than those offered by authorized distributors to attract consumers in the market.

Step-by-step explanation:

The marketing opportunity discussed in the question seems to be about the potential sale of gray market goods. Gray market goods are items sold through unauthorized channels, which can often be offered at lower prices compared to those sold by authorized distributors or domestically produced goods. The nature of gray market goods means they need to be priced more competitively, usually cheaper, to attract consumers who might otherwise purchase from official sources.