Final answer:
Roman leaders used contests and games primarily to celebrate their power and to entertain and placate the masses—this tactic was part of the 'bread and circuses' policy. Gladiators and their combats were symbolic of Roman ideals and virtues, while the sponsorship of these events could elevate an aristocrat's social and political status.
Step-by-step explanation:
Roman leaders generally used contests and games to celebrate their own power and authority and entertain the masses. These spectacles were multi-faceted; they provided a form of entertainment that helped to maintain public order by providing the plebeians ('the masses') free grain and shows, a practice often referred to as 'bread and circuses'. This approach helped to distract the populace from potential civil unrest and to build loyalty towards the Roman State and its leaders.
The concept of Roman manhood and cultural identity was closely tied to displays of bravery and strength, such as those shown by gladiators in the arena. Gladiatorial games were thus a mirror of Roman society's values. Event though these men were often enslaved, their courage and ability to face death resonated with the Roman public,