Question

what actions would you recommend the management of superdry take to resolve its problems and turn around the performance of the firm

Answer 1

To resolve its problems and turn around the performance of Superdry, the management can take several actions - improving product quality and design, streamlining operations, and investing in marketing and building brand image.

Step-by-step explanation:

To resolve its problems and turn around the performance of Superdry, the management can take several actions:

1. Improve product quality and design: Superdry should focus on enhancing the quality and design of its products to attract customers and differentiate itself from competitors.
2. Streamline operations: The management should evaluate the company's operations and identify areas of inefficiency. By streamlining processes, reducing costs, and improving supply chain management, Superdry can become more competitive.
3. Invest in marketing and building brand image: Superdry must invest in marketing campaigns to increase brand awareness and attract new customers. It can collaborate with influencers, use social media platforms effectively, and create engaging advertisements to build a strong brand image.