Question

Procter Gamble Co., also known as P G, is an American multinational consumer goods company that serves global markets with a variety of products including personal care, household cleaning, laundry detergents, prescription drugs, and disposable diapers. P G would appear to be using which strategy to continue their global growth?

Answer 1

Procter & Gamble Co., also known as P&G, is using the strategy of market domination to continue their global growth by controlling a significant portion of the consumer goods market and establishing their brand as the leader in the industry.

Step-by-step explanation:

Procter & Gamble Co., also known as P&G, is using the strategy of market domination to continue their global growth. Market domination is when a company seeks to control a significant portion of the market and establish its brand as the leader in the industry. In the case of P&G, they have a wide range of products across different categories, such as personal care, household cleaning, and prescription drugs, which allows them to reach a large customer base and maintain their dominance in the consumer goods industry.

For example, the information provided states that between 1997 and 2004, the top four laundry detergent producers, including P&G, controlled about 90 percent of the French soap market. This shows their strategy of dominating the market by having a significant market share and reducing competition.

In conclusion, P&G is using the strategy of market domination to continue their global growth by controlling a significant portion of the consumer goods market and establishing their brand as the leader in the industry.