Question

The Sensor, SensorExcel, and MACH₃ shaving systems represent Gillette's ongoing efforts to bring new technology to bear on wet shaving, an activity that is performed today pretty much as it has been for centuries. These products represent which type of new product innovation?

1) Incremental innovation
2) Radical innovation
3) Disruptive innovation
4) Open innovation

Answer 1

Gillette's Sensor, SensorExcel, and MACH3 shaving systems showcase incremental innovation, enhancing existing shaving technology rather than creating a new market.

Step-by-step explanation:

The shaving systems Gillette has developed, such as the Sensor, SensorExcel, and MACH3, reflect incremental innovation within the wet shaving industry. Unlike radical or disruptive innovations that completely alter an industry or create entirely new markets, these products are improvements of existing technologies. Gillette's approach to enhancing shaving comfort and efficiency builds on previous designs, offering better performance while maintaining the familiar process of wet shaving. This evolutionary innovation strategy focuses on continually improving a product line through technical enhancements to compete within an established market.

The Sensor, SensorExcel, and MACH₃ shaving systems represent incremental innovation in Gillette's product line. Incremental innovation refers to the process of making small improvements to existing products, systems, or processes to enhance their performance or features. In this case, Gillette has introduced new technologies and features to their shaving systems without completely changing the way wet shaving is performed. This type of innovation allows companies to stay competitive and meet customer needs while maintaining familiarity with the existing product.