Question

When Companies sell the same product with virtually no adaptation, using the same advertising and promotional appeals used domestically, in two or more country markets or segments, which global product planning strategy are they using?

1) Standardization
2) Localization
3) Product Invention
4) Product Extension

Answer 1

The companies are using the standardization global product planning strategy.

Step-by-step explanation:

When companies sell the same product with virtually no adaptation, using the same advertising and promotional appeals used domestically, in two or more country markets or segments, they are using the standardization global product planning strategy.