Question

Diageo PLC successfully markets Gordon's Edge, a gin-based ready-to-drink beverage, in the United Kingdom only. This is an example of a(n) _________.

1) Global marketing strategy
2) Localized marketing strategy
3) Product diversification strategy
4) Market segmentation strategy

Answer 1

The correct answer is 2) Localized marketing strategy. Diageo PLC markets Gordon's Edge, a gin-based ready-to-drink beverage, successfully in the United Kingdom only using this strategy.

Step-by-step explanation:

The correct answer is 2) Localized marketing strategy.

Gordon's Edge is a gin-based ready-to-drink beverage that is marketed successfully by Diageo PLC in the United Kingdom only. This means that the company is using a localized marketing strategy, which focuses on tailoring marketing efforts to a specific geographical area or market. Instead of trying to market the product globally, Diageo PLC recognizes the unique preferences and demands of consumers in the United Kingdom and caters to them specifically.

By utilizing a localized marketing strategy, Diageo PLC can better understand the needs and wants of consumers in the United Kingdom, and create marketing campaigns and promotions that resonate with them. This allows the company to potentially achieve higher sales and customer satisfaction within that specific market.