Final answer:
True, effective business arguments involve identifying a problem, focusing on benefits, and anticipating objections. Such arguments require factual evidence, consideration of potential counterarguments, and a strong introduction to engage the audience.
Step-by-step explanation:
True, most persuasive business arguments indeed involve establishing a problem or need, focusing on benefits, and anticipating objections. In a business setting, a proposal writer must effectively convey that a problem exists and requires a solution. This involves offering factual evidence, and presenting viable solutions with supporting evidence. It is also crucial to adopt a problem-solving mindset to critically assess potential solutions and differentiate between fact and opinion.
Moreover, a proposal should anticipate and address possible objections or counterarguments to strengthen the argument. This can be done by acknowledging questions or opposition that readers may have, also known as counterclaims. The body paragraphs of the proposal should outline the problem, propose solutions, and discuss potential objections, following a pattern of point, evidence, and analysis.
The introduction of a proposal is essential as it sets the stage, engages the audience, and presents the main ideas and topics. To engage the audience effectively, various strategies like anecdotes, quotations, or surprising facts may be employed. Finally, the proposal should conclude by addressing any remaining objections to taking action, and providing a clear recommendation.