Final answer:
Sales messages rely on persuasion techniques to influence and motivate the audience, incorporating the credibility and attractiveness of the speaker, as well as the subtlety and timing of the message.
Step-by-step explanation:
True, sales messages typically require persuasion to influence and motivate the audience. Persuasion in sales involves various tactics that take into account the credibility of the speaker, the subtlety and timing of the message, and the attractiveness of the presenter. Subtle messaging can be more influential, with first and last positions each having an advantage depending on timing. Attractive and credible speakers are considered more convincing, leveraging their traits to sway audience opinions in favor of the product or idea being sold.
Understanding cognitive dissonance plays a key role in how persuasion is applied, as it involves altering attitudes, behaviors, and beliefs to be more congruent through strategic communication. Organizations apply these principles when trying to sell products through various channels, often targeting their messages to specific audiences to maximize impact. Campaigns and advertisements use simplicity and relevance to communicate complex ideas effectively, influencing the audience's subsequent choices and behaviors.