Final answer:
The statement is false; reducing the audience's resistance to the sales message is important in solicited sales communication to ensure the message is persuasive and effective.
Step-by-step explanation:
The statement that reducing your audience's resistance to the sales message is not important in solicited sales communication is false. Whether the sales communication is solicited or unsolicited, resistance can significantly impact the effectiveness of the message. In solicited sales communication, the audience has demonstrated some interest or need, which might decrease their resistance upfront. Nevertheless, it is still critical to anticipate potential objections and compellingly address concerns to ensure that the sales message is persuasive and leads to a positive outcome.
In dealing with resistance, sales professionals use various techniques such as expressing empathy, providing evidence, demonstrating the benefits, and tailoring the message to the audience's interests and needs. This strategic approach can help to create a more receptive environment for the sales message and increase the likelihood of achieving sales goals.