Final answer:
True, persuasion is the process of influencing an audience to agree with a point of view or request, using communication to change attitudes and behaviors. Effective persuasion involves reasoning, evidence, and considering audience characteristics, as outlined in the Yale attitude change approach. Crafting persuasive arguments requires strong organization and language tailored to the audience.
Step-by-step explanation:
True. Persuasion is indeed the process of influencing an audience to agree with a point of view, recommendation, or request. This process involves changing our attitude towards something based on some kind of communication, which can include a variety of messages we receive that aim to persuade us - from advertisements to public service announcements and even conversations with peers.
The effectiveness of persuasion relies on three core aspects: the source of the message, the content of the message, and the characteristics of the audience. Position arguments are an essential part of persuasive writing, wherein the author uses reasoning and evidence to support a viewpoint with the goal of convincing the audience. The Yale attitude change approach, developed by Carl Hovland, further elaborates on the conditions that tend to change our attitudes during the act of persuasion.
In crafting a persuasive essay or argument, it's crucial to present strong organization, clear reasoning, and supporting evidence. Tailoring language to the audience—whether academic or colloquial—is also a key strategy in enhancing the persuasiveness of the communication.