Question

One of the biggest advantages to using social media to get information out to current and potential customers is that _____?

1) it corrals the grievance system for dissatisfied customers
2) it can only positively impacts the company image
3) sites are almost exclusively free
4) specialists are never required to oversee its use

Answer 1

The major advantage of using social media for businesses is the ability to reach a broad audience for free, enhancing brand presence and consumer engagement cost-effectively.

Step-by-step explanation:

One of the biggest advantages of using social media to get information out to current and potential customers is that many social media sites are almost exclusively free. This accessibility allows businesses to reach a wide audience without the need for a significant budget. By creating content that resonates with users, companies can quickly spread information, build their brand, and interact with consumers in real-time. Unlike traditional media, where costs can be prohibitive, social media platforms provide a cost-effective channel for marketing and communication.