Question

A legendary print ad campaign for Belgium's Stella Artois beer included various executions that positioned the brand at the premium end of the market. Which positioning strategy does this represent?

Answer 1

The legendary print ad campaign for Stella Artois beer represents a premium positioning strategy.

Step-by-step explanation:

The positioning strategy represented by the legendary print ad campaign for Belgium's Stella Artois beer is premium positioning. This means that the ads aimed to position Stella Artois as a high-end, luxury brand in the beer market.

By using various executions that portrayed the brand in a premium light, such as showcasing upscale settings or sophisticated visuals, Stella Artois aimed to create a perception of exclusivity and quality among consumers. This positioning strategy is often used by brands to attract consumers who are willing to pay a higher price for perceived superior value.