Question

Which of the following statements about a personal visit to size up the market firsthand and begin the development of an actual export-marketing program is correct?

1) It is not necessary to visit the market in person to develop an export-marketing program.
2) A personal visit to the market is essential to understand the market conditions and develop an export-marketing program.
3) A personal visit to the market is only required if the company is planning to export products.
4) A personal visit to the market is not recommended as it can be time-consuming and expensive.

Answer 1

A personal visit is essential for a nuanced understanding of market conditions when creating an export-marketing program, despite potential costs and time.

Step-by-step explanation:

The question pertains to the importance of a personal visit to the market when developing an export-marketing program. Statement 2, which asserts that a personal visit to the market is essential to understand the market conditions and develop an export-marketing program, is the most accurate. Fieldwork can provide invaluable insights that are not always apparent through remote research. This hands-on approach allows for a real understanding of the consumer base, competition, local business practices, and cultural nuances that may impact the marketing strategy. Although visiting the market can be time-consuming and expensive, the depth and quality of information gathered can greatly enhance the effectiveness of the export-marketing program.