Question

Which of the following would negatively impact the feasibility of targeting a particular segment?

1) Increasing competition in the segment
2) Decreasing purchasing power of the segment
3) Lack of demand for the product or service in the segment
4) Availability of substitute products or services in the segment

Answer 1

Increasing competition, decreasing purchasing power, lack of demand, and availability of substitutes can negatively impact the feasibility of targeting a particular segment in business.

Step-by-step explanation:

The feasibility of targeting a particular segment can be negatively impacted by various factors. In this case, the options presented are:

1. Increasing competition in the segment
2. Decreasing purchasing power of the segment
3. Lack of demand for the product or service in the segment
4. Availability of substitute products or services in the segment

All of these factors can have a negative impact on the feasibility of targeting a particular segment. For example, increasing competition can make it difficult to differentiate and attract customers. Decreasing purchasing power can limit the ability of the segment to afford the product or service. Lack of demand means there may not be enough customers to justify targeting the segment. And the availability of substitute products or services gives customers alternatives to choose from, making it harder to capture their attention and preference.