Final answer:
Sales made through personal interactions leverage natural engagement like gestures and expressions to relate to the audience, and effective sales require practicing to balance these elements. Avoiding high-pressure strategies such as tying sales is also vital. The change in shopping experiences globally has affected the frequency of personal sales interactions.
Step-by-step explanation:
Sales made through personal interactions, often involving demonstrations or presentations, are typically face-to-face endeavors that capitalize on the persuasive power of human connection. Natural engagement such as gestures, facial expressions, and maintaining eye contact are critical to this process, as they help the audience relate to the presenter. An effective salesperson knows how to find the balance between too much and too little in their delivery. Practicing the presentation or pitch in front of a mirror can be a useful technique for salespeople to monitor and fine-tune their use of facial expressions and gestures. Additionally, it is important for the sales environment to foster trust, avoiding controversial techniques such as tying sales, where customers are forced to buy an unwanted additional product in order to purchase the desired one. The evolution of shopping experiences, including the rise of Western-style grocery stores in places like Ghana, the increase of automatic checkout systems, and virtual marketplaces, have diminished personal sales interactions, pushing consumers towards finding interaction through other channels like consumer reviews.