Final answer:
Customers can access products and services online globally, through physical retail stores offering differentiated products, and via business-to-business websites for company supply procurement.
Step-by-step explanation:
There are several ways through which customers can access products and services in the modern marketplace, largely influenced by the advent of technology and globalization. One primary method is through online shopping, where customers can order a wide range of items from anywhere in the world. This digital evolution has expanded consumer choice and competition among retailers. Additionally, traditional brick-and-mortar stores remain a key avenue, especially when they offer differentiated products that stand out in terms of physical characteristics, location, intangible aspects, or consumer perceptions. Lastly, business-to-business websites have become an instrumental platform for companies to procure necessary supplies from global suppliers.