Final answer:
Customer Relationship Management (CRM) software is designed to build and manage customer-related databases, improve business-customer relationships, and enhance sales and retention efforts.
Step-by-step explanation:
The software that builds and maintains an organization's customer-related database is known as Customer Relationship Management (CRM) software. CRM software helps companies manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention, and driving sales growth.
Common features of CRM software include contact management, sales management, productivity tools, and integrations with email software, office suite software, and spreadsheet software like Microsoft Excel.
The software that builds and maintains an organization's customer-related database is known as customer relationship management (CRM) software. CRM software allows businesses to manage their interactions and relationships with customers and helps organize customer data, track sales, and improve customer service. Examples of CRM software include Salesforce, HubSpot, and Microsoft Dynamics.