Question

Under what circumstances are athlete scandals likely to be particularly damaging to a sport's brand?

Answer 1

Athlete scandals are likely to be damaging to a sport's brand when they involve high-profile athletes, impact the integrity of the sport, or involve illegal/immoral activities.

Step-by-step explanation:

Athlete scandals are likely to be particularly damaging to a sport's brand under certain circumstances. These circumstances include:

1. The scandal involving a high-profile athlete or multiple athletes, which attracts significant media attention and public scrutiny.
2. The scandal directly impacting the integrity and fairness of the sport, such as cheating or match-fixing.
3. The scandal involving illegal or immoral activities, such as drug use, violence, or involvement in criminal behavior.

When athlete scandals involve these factors, they can erode public trust, tarnish the sport's reputation, and lead to negative associations with the sport's brand.