Final answer:
Programming is an effective way to increase a company’s product offering and marketability with relatively low capital investments compared to traditional methods such as factory construction or physical product development.
Step-by-step explanation:
The statement, "Programming is a means of increasing the product offering and marketability without the need for large capital investments," is generally true. Programming refers to the creation and maintenance of software, which can lead to new products and features that boost a company’s offerings. Unlike physical goods, software can be distributed globally with minimal incremental cost, greatly increasing marketability. In contrast to traditional market expansions, such as opening new stores or building factories, which are cost-intensive and time-consuming, programming only requires intellectual capital and can be scaled more quickly and with less financial outlay. Moreover, through the use of programming, businesses can keep adapting their products to meet changing market demands or to introduce new functionalities at a faster rate compared to physical product enhancements, which usually require a longer cycle of research and development (R & D).