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The purpose of this marketing technique is to create an image or perception in the potential traveler's mind. Which marketing technique is being referred to?

1) Visioning
2) Market Segmentation
3) Positioning
4) Programming
5) Targeting

User Bokmann
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Final answer:

Positioning is the marketing technique that aims to create a distinct image or perception in the potential consumer's mind to differentiate a company's products from competitors, enhancing brand identity and potentially increasing profits.

Step-by-step explanation:

The marketing technique being referred to is positioning. Positioning is about creating a specific perception or image in the mind of the target audience with the aim of differentiating a company's offering from that of competitors. This technique involves marketing efforts that influence a potential customer's understanding and opinion about a product or service's value, benefits, and place in the market relative to competing offerings. For instance, the image of a luxury hotel might be positioned to evoke feelings of exclusivity and high-end comfort, distinguishing it from other hotels that might focus on affordability or family-friendly features. This is achieved through strategic advertising, messaging, and product presentation designed to align with the desires and needs of the intended consumer.

By effectively using positioning, a company aims to increase its profits by either selling more products, charging a higher price, or both, based on the perception it has created amongst potential travelers. When applied correctly, this technique can generate a strong brand identity that resonates with a specific market segment and leads to lasting customer loyalty.

User Mike Honeychurch
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