Question

The process of developing a marketing approach that is based upon the satisfaction of visitors' needs wants, while respecting the community's long-term interests is:

1) Marketing orientation
2) Production orientation
3) Selling orientation
4) Societal marketing
5) Strategic marketing

Answer 1

Societal marketing focuses on satisfying consumer needs and wants while also ensuring the well-being of society. It integrates corporate responsibility into marketing strategies.

Step-by-step explanation:

The process of developing a marketing approach that is based upon the satisfaction of visitors' needs wants, while respecting the community's long-term interests, is known as societal marketing. This concept involves balancing the company's profits and customer satisfaction with the well-being of society at large, which often includes practices that are environmentally and socially responsible. Societal marketing goes beyond just selling a product or service and focuses on the long-term impact of marketing decisions on society and the welfare of consumers.