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If a travel trade magazine has a circulation of 80,000 and the cost of a full-page advertisement is $6,400, what is the cost per thousand?

1) 12.50
2) 8.00
3) 0.08
4) 0.64

User MacGyver
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1 Answer

3 votes

Final answer:

The cost per thousand (CPM) for a full-page advertisement costing $6,400 in a magazine with a circulation of 80,000 is $80.00. There was an error in the options provided as the correct answer is not listed.

Step-by-step explanation:

To calculate the cost per thousand (CPM) for advertising in a travel trade magazine, you use the formula:

CPM = (Cost of the Ad / Circulation) x 1,000
In this scenario, the cost of a full-page advertisement is $6,400 and the circulation is 80,000. Plugging those numbers into the formula gives us:

CPM = ($6,400 / 80,000) x 1,000
CPM = (0.08) x 1,000

CPM = $80.00

Therefore, the correct answer is option 2) $80.00 which is not listed in the provided options. It seems there might've been a mistake in the options provided as none of them match the calculated CPM.

User Yekmer Simsek
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