Final answer:
Relationship marketing involves building and enhancing relationships with individuals and organizations to create long-term loyalty and connections.
Step-by-step explanation:
Relationship marketing involves building and enhancing relationships with individuals and other organizations. It focuses on creating long-term connections and loyalty with customers or clients.
For example, a company may use customer relationship management (CRM) strategies to understand customers' preferences and tailor their marketing efforts to meet their needs. By building strong relationships with customers, businesses can increase customer satisfaction, loyalty, and ultimately, their bottom line.
Relationship marketing is all about nurturing connections and fostering trust and loyalty. It goes beyond simple transactions to create meaningful interactions and long-term partnerships.