Question

The process of developing a marketing approach that is based upon the satisfaction of visitors' needs and wants, while respecting the community's long-term interests is:

1) Societal marketing
2) Production orientation
3) Strategic marketing
4) Marketing orientation
5) Selling orientation

Answer 1

The correct answer is Societal marketing. Societal marketing is the process of developing a marketing approach based on visitor satisfaction and community interests.

Step-by-step explanation:

The correct answer is Societal marketing. Societal marketing is the process of developing a marketing approach that is based upon the satisfaction of visitors' needs and wants, while also respecting the community's long-term interests. This approach considers not only the profitability of the organization, but also the well-being of society as a whole. An example of societal marketing is when a company focuses on producing environmentally-friendly products to reduce their impact on the environment and meet the needs of environmentally-conscious consumers.