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According to the Theory of Consumption Values, travelers make decisions based on 5 types of consumptive values. They are:

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Consumers make decisions based on five types of consumptive values: functional, social, emotional, epistemic, and conditional. These values influence consumer behavior and are analyzed by economists along with factors such as income, prices, and personal preferences.

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Consumption Values and Economic Analysis

According to the Theory of Consumption Values, consumers make decisions based on five types of consumptive values. These values include:

  • Functional Value: Consumers consider how well a product or service meets their needs and serves its intended purpose.
  • Social Value: Consumers evaluate the social status and image associated with a product or service.
  • Emotional Value: Consumers assess the emotional satisfaction or enjoyment they derive from a product or service.
  • Epistemic Value: Consumers value the knowledge, information, or exploration that comes from using a product or service.
  • Conditional Value: Consumers weigh the impact a product or service has on their well-being and the environment.

Understanding these consumption values helps economists analyze consumer behavior and the factors that influence their choices. Factors such as income, prices, and personal preferences also contribute to consumer decision-making.

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