Final answer:
The 4Ps of content strategy refers to purpose, platform, people, and performance, which are essential for crafting an effective social media content strategy.
Step-by-step explanation:
The correct answer is:
3) Purpose, Platform, People, Performance
The 4Ps of content strategy refers to the four characteristics of social media content: purpose, platform, people, and performance. These four factors are essential for crafting an effective content strategy and engaging with the target audience.
Purpose: This refers to the overall objective or goal of the social media content. It is important to have a clear purpose in mind, whether it is to inform, entertain, or persuade the audience.
Platform: This relates to the specific social media platforms used to distribute the content. Different platforms have different features and audience demographics, so it is crucial to choose the appropriate platforms for reaching the target audience.
People: This refers to the intended audience or target demographic for the content. Understanding the characteristics, needs, and preferences of the target audience is essential for creating content that resonates with them.
Performance: This involves measuring and evaluating the success of the content strategy. It includes tracking metrics such as engagement, reach, and conversions to assess the effectiveness of the content and make adjustments as needed.