Final answer:
The dual processing systems theory recognizes that consumer rationality in decision making is bounded. Consumers may make decisions that are influenced by emotions, heuristics, and other factors.
Step-by-step explanation:
The statement that the dual processing systems theory recognizes that consumer rationality in decision making is bounded is true.
The dual processing systems theory suggests that consumer decision making is influenced by both rational and intuitive processes. While rationality plays a role in decision making, it is bounded by various cognitive limitations and biases. This means that consumers may not always make completely rational decisions and may be influenced by emotions, heuristics, and other factors.
For example, consumers may make impulse purchases based on emotional responses or rely on heuristics like social proof when making decisions. These factors can lead to decisions that appear less than rational, but are still influenced by cognitive processes.