Final answer:
The additional "P" in the tourism marketing mix is 'People', representing the importance of service and interactions in the tourism experience. The concepts of place product packaging and social marketing highlight the roles of familiarity and emotional connection in attracting and retaining tourists. Hence, the correct answer is option (5).
Step-by-step explanation:
The additional "P" in the marketing mix of tourism that is not one of the traditional four P's (Product, Price, Place, Promotion) but is particularly important due to the nature of tourism marketing is People. People play a crucial role in delivering the tourism experience, as it involves service delivery that can highly influence tourist satisfaction. In tourism, interactions with service providers, hosts, and even other tourists can greatly affect the perception of the destination and the overall experience. This includes everyone who comes into contact with tourists, from hotel staff to tour guides, and even other visitors, which contribute to the tourism product through their service, culture, and hospitality.
The concept of place product packaging exemplifies the importance of place when it comes to tourism. By providing a consistent and recognizable environment, chain stores and franchises create a predictable and often commodified experience. This form of packaging helps to attract and retain customers, especially in tourism where travelers seek familiar comforts in unfamiliar places.