Final answer:
The statement is true; tourism experiences are largely intangible and include aspects like enjoyment, entertainment, and relaxation. These intangible aspects, abetted by advertising, heavily influence tourism marketing and product differentiation.
Step-by-step explanation:
True, one feature of marketing tourism experiences is that many of the products are intangible. When it comes to tourism, much of the product offering is composed of experiences and services rather than physical items. These can include the anticipation of relaxation, the joy of entertainment, the boost to one's mood and health from a change of scene, or even the esteem boost from going somewhere exclusive or trendy. Such intangible aspects often differentiate a tourism product and play a significant role in the consumer's decision-making process.
This intangibility also means that differentiation can take place in the minds of consumers through aspects like reputation for high quality, services like free delivery, or even intangible promises such as satisfaction guarantees or money-back offers. Additionally, tourism destinations oftentimes leverage their unique characteristics, such as being 'historic' or 'quaint', or hosting themed festivals to attract tourists. Moreover, the role of advertising is crucial as it can shape consumer preferences and portray these intangible aspects in a compelling light.