Final answer:
Yes, social media chats can have impacts on consumer perception of a destination. Peer reviews, influencer marketing, and viral content all contribute to shaping consumer perception. So, the correct answer is option 1) True.
Step-by-step explanation:
Yes, social media chats can have impacts on consumer perception of a destination.
1. Influence of peer reviews:
Social media chats provide a platform for users to share their experiences and opinions about a destination. These peer reviews can significantly influence the perception of other consumers, as people tend to trust recommendations from their peers.
2. Influencer marketing:
Social media influencers can shape consumer perception by promoting destinations through sponsored posts or collaborations. When consumers see positive content from trusted influencers, it can have a positive impact on their perception.
3. Viral content:
Engaging or exciting content related to a destination can go viral on social media, garnering widespread attention and influencing consumer perception. This could be in the form of stunning photographs, captivating videos, or unique experiences.
So, the correct answer is option 1) True.