Final answer:
The organization orientation that adopts the principles of the marketing concept is Market orientation. This approach focuses on fulfilling customer needs and differs from Product, Sales, and Societal orientations, which focus on product features, aggressive selling, and societal impact, respectively.
Step-by-step explanation:
The orientation that means that the organization accepts the principles of the marketing concept is Market orientation. Market orientation is a business approach whereby a company focuses on identifying and meeting the needs and wants of its customers, often through extensive market research. This contrasts with other business orientations like Product orientation, which emphasizes the quality and features of the product itself; Sales orientation, which focuses on aggressive sales techniques to push products; and Societal orientation, which considers the wider societal impact and ethical implications of a company's operations.
In the context of the given options, the social contract is a philosophical concept that suggests individuals have moral and political obligations as members of society, which aligns with societal orientation rather than the concept of market orientation.