Question

Customers Roles (Key Factor in Gap 3): Managing Customers as Co-Producers: Step 2) Shape 3 factors that determine how well customers perform their role: Which factor asks these questions: Do I have what it takes to perform the role expected of me (Self-confidence, resources)? Do I think I could learn how to perform the role?

Answer 1

The factor that asks the questions 'Do I have what it takes to perform the role expected of me?' and 'Do I think I could learn how to perform the role?' is self-confidence and resources.

Step-by-step explanation:

Factors Affecting Customer Performance

The factor that asks the questions 'Do I have what it takes to perform the role expected of me?' and 'Do I think I could learn how to perform the role?' is self-confidence and resources.

Self-confidence refers to the belief in one's abilities and skills. Having the necessary resources, such as knowledge, tools, and support, is also crucial for performing the role expected of the customer.

For example, if a customer lacks self-confidence and feels incapable of understanding how to use a product or service, they may not effectively perform their role as a co-producer. Similarly, if a customer lacks the necessary resources, such as access to relevant information or technical assistance, they may struggle to fulfill their role.