43.9k views
5 votes
A firm produces customized shoes using an existing design and in-stock raw materials. What market orientations will it be?

1 Answer

1 vote

Final answer:

A firm creating customized shoes would consider market power, product differentiation, and barriers to entry when determining its market orientation. Business decisions on labor, production processes, output, and pricing would be based on managing costs and staying competitive within the market structure.

Step-by-step explanation:

The market orientation a firm with customized shoes using an existing design and in-stock raw materials would likely adopt depends on several factors defined by the market structure. This includes the degree of market power the firm has, how product differentiation affects competition within the industry, and the barriers to entry for new competitors. For a firm producing customized shoes, producing a specialized product tailored to individual sizes and preferences might suggest a lesser degree of direct competition, allowing for some market power. A handcrafted shoe design signifies a high level of product differentiation, and existing connections with suppliers and customers could be considered barriers to entry for new firms.

Decisions regarding how much labor the firm should employ, what production processes it should utilize, how much output to produce, and what price to charge for its products are all influenced by these market structure characteristics. These business decisions are critical for managing production costs effectively while remaining competitive. For instance, the firm may employ highly skilled labor to ensure the quality of its customized shoes, which aligns with its product differentiation strategy.

User Jeremy Morehouse
by
8.3k points