In the context of managing customers as co-producers, the first step is to conduct a survey of the customers' role. This involves gathering information from customers and stakeholders, finding expert information, and performing a root cause analysis.
In the context of managing customers as co-producers, conducting a survey of the customers' role is the first step. This involves gathering information from customers and other stakeholders to understand their needs and wants. It also includes finding expert information through various sources to gain insights into customer expectations and preferences. Lastly, a root cause analysis can be conducted to identify any underlying problems or issues.