Final answer:
Customers' performance as co-producers depends on their knowledge, skills, and resources.
Step-by-step explanation:
In the context of customer roles as co-producers, the three factors that determine how well customers perform their role are knowledge, skills, and resources.
Knowledge: Customers need to have knowledge about the product or service they are co-producing. This includes understanding how it works, how to use it effectively, and any relevant safety considerations.
Skills: Customers need to possess the necessary skills to contribute to the co-production process. For example, if they are involved in designing a product, they need to have design skills. If they are involved in providing feedback, they need to have communication skills.
Resources: Customers need to have access to the resources required to perform their role. This can include physical resources, such as tools or equipment, as well as financial resources.