Final answer:
Focusing on customer success truly shifts the emphasis to understanding and meeting the 'real' requirements of customers. Companies specializing in a core competency typically achieve better outcomes by tailoring their offerings to meet those deep-seated customer needs effectively.
Step-by-step explanation:
The statement that a focus on customer success shifts the emphasis from customers' expectations to customers' "real" requirements is True. This approach indicates that businesses go beyond what customers initially expect and delve into their true needs, which might not be fully articulated by the customers themselves. In doing so, companies can prevent poor design decisions early in the process that may hinder meeting these needs effectively.
Referencing the provided information, it's notable that focusing on a core competency often leads to greater success for a business. By concentrating on a limited range of products or services they excel at, businesses can more deeply understand and satisfy their customer base, leading to true sustainability and success. This principle aligns with the emphasis on customer success, where an in-depth understanding of customer needs can lead to more targeted and effective solutions.