Final answer:
The sales associate's communication with a phone customer is best projected through their verbal communication skills. This includes using language proficiency and maintaining professionalism to effectively communicate and establish positive customer relationships.
Step-by-step explanation:
The sales associate's communication with a phone customer is best projected through his/her verbal communication skills. When engaging with customers over the phone, associates must use language proficiency to convey information effectively and maintain professionalism. Verbal communication includes aspects such as tone, clarity, and the ability to listen and respond appropriately. Good verbal communication is essential in creating positive relationships with customers, accurately documenting activities, and presenting technical content.
Strong verbal communication skills are vital and are often highlighted in job advertisements across various industries, including engineering, where professionals are expected to make presentations, write technical reports, and interact with customers. Effective verbal communication balances being direct and clear while maintaining politeness and diplomacy, which can help associates fit into new workplaces and establish bonds with their audience.