Final answer:
The best way for a sales associate to learn the benefits of a product is through a mixture of attending training sessions, reading product manuals, and observing experienced sales associates.
Step-by-step explanation:
The best way for a sales associate to learn the benefits of a product is through a combination of methods:
- Attend training sessions to gain formal knowledge and get updates on product features.
- Read product manuals to understand the technical aspects and specific details of the products they're selling.
- Observe experienced sales associates to learn practical selling techniques and how to effectively communicate product benefits to customers.
By engaging in all three of these learning methods, a sales associate will develop a comprehensive understanding of the product, which will aid in more confident and effective sales discussions with potential customers.