Question

Which of the following was not included in the original four Ps of marketing formulation?

1) Product
2) Price
3) Promotion
4) Profit

Answer 1

Profit was not included in the original four Ps of marketing, which are Product, Price, Promotion, and Place. Profit is a result of an effective marketing mix.

Step-by-step explanation:

The original four Ps of marketing are Product, Price, Promotion, and Place. Among the options provided, Profit was not included in the original four Ps of marketing formulation.

When determining the price of a product or service, companies consider the cost of production, which includes materials, labor, and overhead, as well as a margin that accounts for the desired profit. However, profit is not one of the four Ps; it is an outcome sought after implementing a marketing mix that effectively utilizes the four Ps.