Question

Which of the following is not one of the four principles that are fundamental to successful execution of the marketing role?

1) Customer satisfaction
2) Product development
3) Market research
4) Cost reduction

Answer 1

Cost reduction is not one of the four principles that are fundamental to successful execution of the marketing role.

Step-by-step explanation:

The correct answer is Cost reduction. Customer satisfaction, product development, and market research are three of the four principles that are fundamental to successful execution of the marketing role. However, cost reduction is not considered one of these principles.