Final answer:
A firm with a product orientation focuses on the internal aspects of product development like research and engineering, potentially neglecting customer value and market demands.
Step-by-step explanation:
A firm with a product orientation focuses on research, development, and engineering and pays little attention to customer value. This approach typically involves the engineers focusing on attributes of the product, perhaps leading to scenarios where prototypes are not tested adequately. Such a firm may prioritize their core competency or a narrow set of products, often resulting in less emphasis on market needs or customer feedback. Instead, the firm concentrates on producing high-quality products based on their understanding of what will advance technology or performance, potentially at the expense of broader market appeal or immediate customer demands.