37.1k views
3 votes
All of the following are examples of internal orientations based on marketing as a philosophy except?

1) Customer satisfaction
2) Profit maximization
3) Market orientation
4) Product orientation

User AllirionX
by
8.3k points

1 Answer

5 votes

Final answer:

Profit maximization is the exception as it's a goal, not a marketing orientation like customer satisfaction, market orientation, and product orientation, which are philosophies centered on meeting customer needs.

Step-by-step explanation:

All of the following are examples of internal orientations based on marketing as a philosophy except for profit maximization. Marketing philosophies typically include orientations towards customer satisfaction, market orientation, and product orientation. Customer satisfaction is about ensuring the needs and expectations of consumers are met or exceeded. Market orientation involves a business focusing on meeting the needs of its customers through the entire process of product creation and delivery. A product orientation is when a company focuses primarily on the quality of the products they produce. Profit maximization, while a goal for most companies, is not an orientation or philosophy of marketing but rather a desired outcome of a company's operations and marketing efforts.

User Marvelous Ikechi
by
9.0k points