Final answer:
A desirable spokesperson for an organization is articulate, patient, and possesses strong communication skills, with the ability to maintain positive relationships and handle tough questions without becoming defensive.
Step-by-step explanation:
When choosing a spokesperson for your organization, certain qualities are more desired than others. The qualities to look for include someone who is articulate when communicating important details, demonstrating strong communication skills through clear spoken and written words, and the ability to listen well. Importantly, a spokesperson should be patient when addressing tough questions or concerns, which involves a calm demeanor and an understanding attitude towards the audience. Defensive behavior in challenging situations is generally undesirable as it can create a negative impression and fail to build trust. Instead, a successful spokesperson should be adept at maintaining positive relationships and fairly representing uncertainty without polarizing the conversation. They should engage with their audience on a range of topics in a respectful and inclusive manner, demonstrating situational awareness and consistent attention to detail. Research into the organization's culture and values, as well as awareness of company politics and priorities, is essential for a spokesperson to effectively represent and navigate the interests of the organization.